In the competitive environment most companies operate, the organization's success depends on efficient processes and management and the decisions taken by the management. These decisions are influenced by the data and information presented to the management and their analysis.

In such a competitive environment, enormous amounts of data are collected every day from various systems that capture and track relevant data (ERP, CRM, Billing, etc.). To truly realize the huge data volumes involved, let us consider a cellular company that captures on a daily basis the data of all calls made by its customers. This data must be processed in order to turn it into useful business information that is suited to the company needs. In a cellular company, for example, a manager is more likely to be interested in the destination of calls rather than in the customer's address.

Sometimes data is stored in various databases or in external sources. The method of storage may vary considerably between different sources. The need for taking quick and correct decisions based on reliable information led to the concept of Decision Support Systems. Efficient and reliable results require tools for summarizing, analyzing, processing, classifying and segmenting data with a historical depth and from various sources. On this background the Data Warehouse perception was developed. This concept has grown in recent years and is implemented in small and large enterprises.

Point of View Software considers the development of the Data Warehouse to be the cornerstone of a quick and efficient implementation of a BI project. A Data Warehouse that is developed in an efficient and flexible manner allows the customer to make the most of it and expand the use of other Decision Supporting Systems. To this end, a Characterization Methodology for needs was developed by Point of View Software to enable correct identification of the customer's needs by parameters, and assist in the determination of the optimal technologies and application. The endless investment in improvements and streamlining of this methodology are all aimed at positioning Point of View Software as a leading vendor who offers an objective high-quality Business Intelligence solution.